The streetwear phenomenon has taken the fashion industry by storm. With brands vying more and more for a piece of the street style spotlight, big names are gearing their collections towards the wants and needs of those who hit the streets day after day. In the meantime, old school streetwear names are gaining notoriety thanks to their authentic collections that put quality over trends.
Billionaire Boys ClubUnlucky for some, not for Pharrell, the thirteen-year-old brainchild of the artist has garnered a loyal band of followers since its birth in 2005. Partnering with Japanese fashion icon Nigo, the two creatives collaborated on the brand envisaging a new premium streetwear name that would grow to become one of fashion’s favourite labels and gain backing from the likes of Jay-Z.
Billionaire Boys Club SS18 has a strong sportswear influence with a distinct 90s aesthetic – think wardrobe basics with a twist. The BBClogo is, of course, ever-present, this time interwoven with the brand’s main influence, space. The original astronaut branding was sourced directly from NASA and continues to inspire the two founders today.
With a history deeply rooted in original and authentic design, today Champion perfectly marries fashion with comfort. The originator of the hoodie and maybe even of the athleisure trend, Champion has always held innovation at its core. Original designs that date back almost a century are elevated to conform with modern trends whilst still keeping that superior craftsmanship that the brand is known for. Authentic, athletic apparel is still at the heart of Champion’s collections. The signature C represents the brand’s dedication to its heritage and appears on all styles.
Loved by the likes of David Beckham, Kendrick Lamar and the Gallagher brothers, Marshall Artist is perhaps one of the UK’s best loved emerging menswear labels. Founded in 2001, the brand is highly thought of within the fashion set and held in the highest regard by the cream of UK buyers.
As modern tailors, the brand brings carefully crafted streetwear to the table. Known for their famed outerwear in the hues of the season and with a multitude of pockets, fastenings and zips, the brand is created by the people, for the people.
The first brand to manufacture jeans outside the US, Edwin knows a thing or two about denim. Beginning life wholesaling U.S. military surplus clothing in Japan, the brand grew to create its own denim lines in the heaviest ringspun material and in new innovate washes – their original stonewashed denim revolutionised the industry and is now one of the most popular styles.
One of the few remaining authentic denim manufacturers, Edwin offers denim styles like no other brand. With quality fabrics and precision cuts, beautifully crafted, robust, perfectly fitting jeans is what Edwin does best.
The younger, street-wise brother of Tommy Hilfiger, Tommy Jeans brings back casual styling with dramatic flair. Made up of bold, logo’d layers, the collection is deeply rooted in the 90s revival, so prominent in fashion right now – some may even say that they are the originators.
Boasting a mob of street style fans, as well as one very famous brand ambassador (cough cough Gigi Hadid), the brand has inspired a new generation of streetwear fans.
