The SS/18 Edition
Smart tailoring, classic denim and unique off-duty styles; discover the names that suit your lifestyle this season with our guide to the menswear brands making waves on The Hut. From the classic British tailoring of Ted Baker to the preppy styling of all-American brand Michael Kors, spring clean your wardrobe with the help of these men’s fashion brands.
Ted Baker
New to The Hut for Spring/Summer 2018, Ted Baker started life as a shirt specialist in Glasgow and quickly rose to become the name for contemporary men’s shirting. It’s no surprise then, that quality was at the forefront of Ted’s vision. With meticulous attention to detail and a quirky humour, Ted’s personality is still very much apparent in current collections.
This season, we’re loving the bold, unapologetic polo shirts from the brand. An updated take on a classic no wardrobe should be without.
Fun Fact: The first Ted Baker stores offered a laundry service for every shirt purchased.
Michael Kors
Think Michael Kors, think womenswear. We won’t begrudge you for not having the MK brand on your radar however this season their all-American aesthetic cannot be missed.
With smart shirting in beautiful fabrics – these styles look and feel AMAZING – and classic trousers, there’s just something special about Michael Kors. Maybe it’s the attention to detail that translates onto the brand’s bags and accessories or the sense of ‘dressing up’ that is so apparent throughout the entire collection. The Michael Kors name truly encapsulates that all-American dream; yachts, the Hamptons, sunsets on the beach. We want it all.
Aquascutum
Coming Soon to The Hut, Aquascutum is best known for its carefully crafted collection of luxury men’s and women’s fashion. Take yourselves back to 1851 Mayfair and Aquascutum’s first tailoring store. John Emary, set out to create a brand where fine craftsmanship and technical innovation were sewn into its garments and that he did. Loved by the royals, Margaret Thatcher and various other notable names, the brand garnered an unlikely following from the 90s 'casuals', worn with the likes of Burberry, Maharishi and Stone Island. Most recently, the brand's highly coveted collaboration with Supreme has put them firmly on the list of 'brands to know'. A shift away from the normcore movement of the early '00s and an acknowledgement of the loud, proud swagger of the 80s and 90s, Aquascutum's latest collection fuses contemporary streetstyle with British nostalgia.
Nudie Jeans
Nudie loves jeans – that is obvious. Their careful attention to detail and meticulous approach to design set them apart from other names in the denim industry. In their own words ‘no fabric ages quite as beautifully as denim’ and that is something to be celebrated.
Shying away from trends and fads, the brand continues to produce high quality denim that wears well; that wears with character and attitude, much like its owner.
Tommy Hilfiger
Maybe best known in recent times for jaw dropping runway shows and exclusive collaborations (cough cough Gigi Hadid), Tommy Hilfigerhas been a household name for over thirty years. Delivering that classic Ivy-league look since 1985, the brand’s distinctive colourways and signature styling have become part of the ‘all-American prep’ trend’s DNA.
This season the brand looks back on its early archives and takes inspiration from its 90s heydays. Bold colourways, and streetstyle aesthetics celebrate the brand’s resurgence within contemporary youth culture and nod towards what’s to come for the fashion house.
Joules
Tom Joule began selling clothes at outdoor events almost twenty-five years ago. Drawing inspiration from Great Britain and its inhabitants, Tom sought to create a brand that reflected the bright, sunny personality of those people he met travelling the country. Throwing colour, print, and detail into the mix, he reimagined outdoor classics with a heap load of personality.
As always, this season’s collection is bold, fun and without a doubt Joules.
Armani
Italian fashion house Armani joins The Hut for SS/18. Providing quality and sophistication, the ever-evolving designs of Armani Exchange take inspiration from street-style chic and dance music. A younger, fresher vibe to the clasic Armani collections, the Armani Exchange collection is perfect for those willing to stand out from the crowd with bold takes on classic staples.
Hugo Boss
Beginning life in 1946, Hugo Boss has as solid seventy years of style and experience. Beginning life as a supplier of uniforms, the brand moved to suiting in 1950. From there the Boss name evolved to include men’s suits, shirts and fragrances.
The brand’s sleek, uncomplicated approach to casual styling with relaxed shirt silhouettes and easy blazers have made it a must-have name for SS/18. Think loose shapes and classic logos.
