The athleisure phenomenon has taken the fashion industry by storm – and shows no sign of blowing over. The sporty yet leisurely combination of style is favoured and loved by both the big fashion houses and on-street influence. Yet, it is perhaps menswear that has adopted the most to this genre.
Since the birth of our millennials, functionality has played a huge role in trend setting for our fashion focused men – awaiting influencer recommendations and limited editions over fashion runway reviews and trend-led shoots. The spontaneity involved with such an unplanned attitude to style, has influenced fashion houses to meet the casual lifestyle that millennials increasingly demand.
As a result, athleisure has become a winner – providing a stylish yet relaxed feel, but meeting the requests of a generation wanting clothing for both gym-wear and office-wear. Fuelled by the on-the-go lifestyle, the casual yet fashionable style of dressing is penetrating all activities within our lives; suits and Converse or gym wear at the coffee shop are no longer a frowned upon combinations.
Shop the Athleisure range at The Hut and see our top brand picks for this season’s casual styles:
Diesel
Tommy Hilfiger/Tommy Jeans
Superdry
Adidas
Champion
MyProtein
